A free 5-page cheat sheet: what doctors and hospitals can and can’t post now, what it costs to get it wrong, and a 15-point checklist to run before anything goes out.
If something goes out through an agency or an influencer, and you approved it, paid for it or knew about it, you are responsible. Penalties for doctors go from a warning and ethics training up to suspension, and even removal from the register for repeated violations.
I’m a performance marketer. I run patient-flow marketing for a hospital: their ads, their WhatsApp follow-up, and everything after the click. When these rules changed, I wrote down what’s still allowed in plain English. My rule is simple: diagnose before you spend.
Based on public reports of the NMC Guidelines on Ethical Advertising and Public Communication (6 October 2026). Not legal advice. Your details are only used to send you the cheat sheet and occasional emails from me, and you can unsubscribe at any time. Privacy policy, terms and refunds.
Ali Baksh · Instagram · LinkedIn · ali@thealibaksh.com